Comparisons

Best design review tool in 2026

Feedback on the design is easy. Connecting it to why is hard.

Last updated June 2026


Pinning a comment to a mockup is the simple part. Any design tool or review platform can do that. The hard part is making sure the person giving feedback has context: the brief, the references that informed the direction, the previous version that was rejected, the meeting where the stakeholder said "make it pop."

Most design review tools handle the comment. Few connect the comment to the context. Here's what works for design feedback in 2026, from built-in features in design tools to dedicated review platforms to one workspace that keeps the whole design project together.


Quick comparison


Type

Pricing

Reviews on

Client-friendly?

Best for

Fabric

Creative workspace with annotations and project context

Generous free plan. $5/mo Plus

PDFs, images, documents, web pages

Yes. Published links with analytics and passwords

Teams who need design feedback connected to the brief, references, and project

Figma

Design tool with built-in comments

Free (limited). Professional $15/editor/mo

Figma files only

Viewers can comment for free

Teams who design and review inside Figma

Pastel

Website feedback

Free (generous). Paid plans from ~$29/mo

Live websites

Yes. No sign-up required for reviewers

Freelancers and agencies getting client feedback on websites

MarkUp.io

Visual feedback platform

From $79/mo

Live websites, images, PDFs

Yes. Share via link

Teams reviewing websites and visual assets

Filestage

Multi-format approval platform

From ~$49/user/mo

Images, video, PDFs, documents

Yes. Structured approval stages

Enterprise teams with formal multi-stage approvals

Ziflow

Enterprise proofing

Free (2 users). Standard ~$249/mo

1,200+ file types including images, video, PDFs

Yes. Unlimited reviewers

Enterprise and agency teams with high-volume review


Fabric

Fabric approaches design review differently. Instead of reviewing the design in one tool and keeping everything else about the project in other tools, the entire design project lives in one workspace.

The review: Annotate directly on images, PDFs, documents, and web pages. Pin comments to specific locations. Two modes: quick highlights and detailed comments with threaded replies. All annotations are searchable via semantic search and accessible to the AI assistant.

The context: The annotated design sits alongside the moodboard of references on the canvas with live Figma embeds. The brief is in the same folder. The meeting recording where the stakeholder gave verbal feedback is transcribed and searchable. The task to implement the revisions is linked to the files. The previous version is right there for comparison.

The sharing: Publish any design or folder with one click. Password protection for sensitive work. Named tracking links per stakeholder ("Sarah, Brand Director" or "James, Client") show who viewed, when, and how long. Compare engagement across recipients. Know who's reviewed without asking.

The tracking: Turn any folder into a kanban board. Columns for each stage: Concept, In Review, Revisions, Approved, Delivered. Cards are the actual design files. Drag between stages. The status is visible to everyone.

Limitations: No design editing (use Figma or your preferred tool for that). No automated approval routing with deadline triggers. No version comparison overlay. No frame-accurate video timecoding. Fabric handles the review and the project context. The design creation still happens in dedicated design tools.

Best for: Designers and creative teams who want the design review connected to the brief, the references, and the full project. Agencies managing client work where feedback needs context. Architecture studios reviewing drawings alongside specs and site photos. Teams whose review problem isn't "we can't pin a comment on the design" but "reviewers don't have the context to give good feedback."


Built into your design tool

Figma

If your team designs in Figma, the simplest answer is Figma's built-in commenting. Pin comments at exact coordinates. Threaded replies. Resolve when addressed. Dev mode for implementation handoff. No additional tool to adopt.

Strengths: Comments pinned to exact positions on designs. Threaded conversations. Resolve workflow. Available to anyone with a free Figma account (viewers can comment). Dev mode for developer handoff with CSS, measurements, and asset export. Version history. The annotation happens where the work lives.

Limitations: Only works on Figma files. No way to annotate reference images, briefs, PDFs, or web pages in the same system. No kanban tracking. No publishing with engagement analytics. No semantic search across feedback. The feedback lives in Figma. The brief lives somewhere else.

Best for: Teams who design in Figma and want the lowest-friction review possible. The default if the only thing being reviewed is the Figma file itself.


Website feedback tools

Pastel

Pastel is a simple, generous website feedback tool. Share a link to a live website. Reviewers click anywhere to leave a comment. Comments are grouped by page. No sign-up required for reviewers. The most frictionless way to collect client feedback on a website.

Strengths: Generous free plan (unlimited projects on free). Reviewers need no account. Comments pinned to specific locations on live pages. Comments grouped by page for easy navigation. Resolve workflow. Clean and simple interface. From ~$29/month on paid plans.

Limitations: Website feedback only. No image, PDF, or document annotation. No project management or context. No AI. No search across past feedback.

Best for: Freelancers and small agencies collecting straightforward client feedback on websites during development.

MarkUp.io

MarkUp.io is a broader visual feedback platform. Review live websites, uploaded images, and PDFs. Pin comments. Share via link. Recently raised pricing to $79/month (Pro), which pushed many small teams to look for alternatives.

Strengths: Multi-format: websites, images, PDFs. Pin comments at specific locations. Share via link. Integrations with Slack and project management tools. Used by agencies for client review.

Limitations: $79/month Pro since the pricing increase. No free plan. Getting expensive for what it offers. Website feedback can be buggy (proxy-based approach). No project context beyond the reviewed asset. No AI. No search across historical feedback.

Best for: Teams that need visual feedback across websites and images and are comfortable with the $79/month price point.


Enterprise review platforms

Filestage

Filestage handles design review as part of a broader multi-format approval workflow. Upload images, video, PDFs, and documents. Route through approval stages with deadlines. Collect pinned annotations. Track who's approved and who hasn't. Audit trail.

Strengths: Multi-reviewer approval with stages and deadlines. Annotations across images, video, PDFs, and documents. Version comparison. Role-based permissions. Audit trail. From ~$49/user/month.

Limitations: Enterprise pricing. Overkill for informal design review. Feedback lives inside Filestage, disconnected from the design project's broader context.

Best for: Enterprise marketing and creative teams with formal multi-stage design approval processes.

Ziflow

Ziflow is the enterprise proofing standard. 1,200+ file types. Automated workflow routing. Version comparison overlay. ReviewAI for compliance checking. Unlimited reviewers.

Strengths: 1,200+ file types. Automated multi-stage workflows. Side-by-side version comparison. ReviewAI. Unlimited reviewers on all plans. Adobe Creative Cloud integration. Standard from ~$249/month.

Limitations: Enterprise pricing and complexity. Learning curve. Proofing silo.

Best for: Large agencies and enterprise creative teams managing high-volume design review with compliance requirements.


How to choose

If reviewers need context, not just a place to comment: Fabric. Brief, references, moodboard, annotations, meeting recordings, and tasks in one workspace. Publishing with stakeholder analytics.

If you design in Figma and just need comments on Figma files: Figma. Already there. No extra tool.

If you need frictionless website feedback from clients: Pastel (free, simple) or MarkUp.io (broader, pricier).

If you need formal multi-stage design approval: Filestage or Ziflow. Enterprise-grade routing and compliance.

If the problem is that reviewers give bad feedback because they lack context: That's a Fabric problem, not a proofing tool problem. The moodboard, the brief, and the design need to live together. When reviewers can see the references that informed the direction, their feedback is better.


Why design review tools aren't enough

Most design review tools solve the mechanics of feedback: pin a comment, tag someone, track approval. These mechanics work.

What they don't solve is the context collapse. The reviewer opens the proofing tool and sees a design. They don't see the brief that defined the direction. They don't see the moodboard the designer used for inspiration. They don't see the previous version that was rejected or the notes from the meeting where the objectives were clarified. They review the design in a vacuum and give feedback without context.

Context-free feedback is expensive. It generates revisions that shouldn't exist. "Why did you choose this direction?" is a question that the brief already answers. "We talked about this in the meeting" is information that the recording already captured. But the reviewer doesn't have access to the brief or the recording because those live in different tools.

Fabric keeps the design, the brief, the references, the moodboard, the recording, and the feedback together. When the reviewer opens the project, they have everything. Better context produces better feedback. Better feedback reduces revisions. Fewer revisions mean faster delivery. The tool pays for itself in the rounds it eliminates.


FAQs

Which is free? Figma (viewers can comment for free). Pastel (generous free plan). Fabric (generous free plan). Ziflow (free for 2 users). MarkUp.io has no free plan.

Which handles the most content types? Ziflow (1,200+ file types). Filestage (images, video, PDFs, documents). Fabric (PDFs, images, documents, web pages). Figma (Figma files only). Pastel (websites only).

Can clients review without creating an account? Pastel (no sign-up needed). Fabric (published links viewable without account). Ziflow (unlimited reviewers on all plans). Figma (viewers can comment with a free account). MarkUp.io (via shared link).

Which connects feedback to the rest of the project? Only Fabric. Every other tool on this list is either a comment layer on a design file or a standalone proofing platform. In Fabric, the feedback lives alongside the brief, the references, the recordings, and the tasks.

Which is best for agencies? Fabric for agencies managing full creative projects with client-facing sharing and engagement analytics. Filestage for agencies with formal multi-stage client approval workflows. Pastel for agencies needing simple website feedback at low cost.

Do I still need Figma if I use Fabric? Yes. Fabric isn't a design tool. Use Figma (or Sketch, or Adobe) for design creation. Use Fabric for the project context: brief, references, moodboard, review, tasks, and publishing. Fabric's canvas embeds live Figma files so the design is always current inside the project workspace.


The workspace that thinks with you.
Ready when you are.

The workspace that thinks with you.

Ready when you are.

The workspace that thinks with you.

Ready when you are.