Comparisons
Best design feedback tool in 2026
The feedback exists. It's in five places. None of them are connected.
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Last updated June 2026
The client left comments in the Figma file. The brand director sent notes via email. The CEO texted three bullet points. The product manager recorded a Loom with verbal feedback. The design lead left thoughts in a Slack thread that's now buried under 200 messages. The feedback call on Tuesday wasn't recorded.
Every piece of feedback exists somewhere. The designer has to collect it from five channels, reconcile conflicting direction, and figure out what was actually decided. The tool isn't the problem. The scatter is.
Design feedback tools should solve two things: where feedback gets left (on the work, not in a separate channel) and where it gets found (in one place, not scattered across tools). Here's what works in 2026.
Quick comparison
Type | Pricing | Feedback on | Centralises feedback? | Best for | |
|---|---|---|---|---|---|
Fabric | Creative workspace with annotations, recording, and search | Generous free plan. $5/mo Plus | PDFs, images, documents, web pages. Verbal feedback via recording | Yes. All feedback searchable in one workspace | Teams where feedback currently gets scattered |
Figma | Design tool with built-in comments | Free (viewers). Professional $15/editor/mo | Figma files only | Within Figma only | Teams reviewing Figma designs |
Loom | Async video feedback | Free (limited). Business $15/user/mo | Screen recordings with narration | No. Videos live in Loom, separate from the design | Stakeholders who prefer talking over typing |
Pastel | Website feedback | Free (generous). Paid from ~$29/mo | Live websites | Within Pastel only | Client feedback on websites |
Ruttl | Website feedback with CSS editing | Free (limited). Pro from ~$6/user/mo | Live websites, images, PDFs | Within Ruttl only | Teams reviewing live websites with design-dev handoff |
Filestage | Enterprise approval | From ~$49/user/mo | Images, video, PDFs, documents | Within Filestage only | Enterprise teams with formal approval stages |
Fabric
Fabric solves the scatter problem. Not by being a better commenting tool, but by being the one place where all design feedback lives, alongside the project it belongs to.
Pinned feedback on the work: Annotate directly on images, PDFs, documents, and web pages. Highlights and comments pinned to specific locations. Threaded replies. Annotations persist permanently and are searchable.
Verbal feedback captured: The feedback call that usually goes unrecorded? Record it in Fabric. Bot-free. Transcribed automatically. Searchable to the timestamp. The AI can summarise what was said and extract action items. The verbal feedback isn't lost. It's part of the project.
Email and Slack feedback preserved: Save relevant messages into the project via email capture or quick capture. The scattered feedback from different channels ends up in one place.
Everything searchable: Six months from now, when a similar project comes up and you need to reference what the client said about colour direction, semantic search finds it across annotations, transcripts, and notes. The AI can answer: "What feedback did we receive on the last homepage redesign?" with cited sources from annotations, recordings, and saved messages.
Context around the feedback: The annotated design sits alongside the moodboard on the canvas, the brief, the task to implement revisions, and the published link with engagement analytics showing whether the client actually opened it.
Track resolution: Turn the project folder into a kanban board. Cards are the actual design files moving through stages: Draft, Feedback Received, Revisions, Approved. Shared with the team. Visual and immediate.
Limitations: No live CSS editing on websites (Ruttl does this). No Premiere Pro integration for video feedback (Frame.io does this). No automated approval routing with compliance audit trails (Filestage and Ziflow do this). Fabric centralises and contextualises feedback. It doesn't automate enterprise approval workflows.
Best for: Designers and creative teams whose feedback problem is scatter, not process. Agencies managing client work where feedback arrives across email, calls, Slack, and Figma. Freelancers who need one place per project where all feedback lives. Teams where "can you send that feedback again?" is a sentence they hear weekly.
In-tool commenting
Figma
Figma's comment system pins feedback directly on the design at the point being discussed. It's the lowest-friction option for teams who design in Figma, because the feedback happens where the work lives.
Strengths: Comments pinned to exact positions. Threaded replies. Resolve when addressed. Viewers can comment for free (no paid account needed). Dev mode for handoff. Version history. Everyone's already in Figma.
Limitations: Only works on Figma files. Feedback from other channels (email, Slack, calls) doesn't flow into Figma. No way to connect feedback to the brief, references, or project context. No recording or transcription. No search across feedback from past projects. The feedback on the design is captured. The feedback about the design (from email, calls, messages) is not.
Best for: The in-tool feedback step. Pair with Fabric for the rest: brief, references, recorded calls, and cross-project search.
Async video feedback
Loom
Loom is how stakeholders who don't like typing give feedback. Record a screen, narrate what you're looking at, share the link. The recipient watches the playback with the cursor showing exactly what the reviewer was pointing at.
Strengths: Natural for non-designers. Stakeholders can point and talk instead of trying to describe locations in text. Quick to record. Widely used. Transcription built in. Free plan available.
Limitations: The video lives in Loom, disconnected from the design project. No pinned comments on the design itself (the reviewer points and talks, but there's no persistent annotation on the file). No search across past Loom feedback alongside other project feedback. No AI that connects verbal feedback to written feedback on the same project. Business plan at $15/user/month.
Best for: Stakeholders who prefer talking over typing. Pair with a project workspace (like Fabric) where the Loom recording is saved alongside the annotations, brief, and tasks.
Website feedback
Pastel
Pastel is the simplest way to collect client feedback on a live website. Share a link. Reviewers click anywhere to leave a comment. No sign-up required for reviewers. Comments grouped by page. Resolve when addressed.
Strengths: Generous free plan (unlimited projects). Reviewers need no account. Pin comments to specific locations on live pages. Clean and simple. From ~$29/month on paid plans.
Limitations: Website feedback only. No image, PDF, or document annotation. No project context. No recording. No AI. No search across historical feedback.
Best for: Freelancers and small agencies collecting website feedback from clients who need the lowest possible friction.
Ruttl
Ruttl adds CSS editing on top of website feedback. Reviewers can suggest CSS changes directly on the live page, which is useful for design-to-development handoff. Supports websites, images, PDFs, and video comments.
Strengths: Live CSS editing during reviews. Video comments for walkthrough feedback. Multi-format: websites, images, PDFs. Integrates with Jira, Asana, Trello, Slack. From ~$6/user/month.
Limitations: Some users report bugs and billing/cancellation issues (check recent reviews before committing). Website feedback is the core strength; other formats feel secondary. Per-user pricing. Feedback lives in Ruttl, separate from the rest of the project.
Best for: Teams reviewing live websites who want CSS editing as part of the review process.
Enterprise approval
Filestage
Filestage turns design feedback into a structured approval workflow. Multi-stage review with deadlines. Multiple reviewer groups (design, legal, brand). Pinned annotations across images, video, PDFs, and documents. Audit trail for compliance.
Strengths: Multi-reviewer approval with stages and deadlines. Annotations across media types. Version comparison. Approval routing with role-based permissions. Audit trail. From ~$49/user/month.
Limitations: Enterprise pricing. Overkill for informal design feedback. Feedback lives inside Filestage's pipeline, not alongside the broader design project.
Best for: Enterprise teams where design feedback is part of a formal approval process with compliance requirements.
How to choose
If your feedback problem is scatter: Fabric. Annotations, recorded calls, saved messages, and notes in one searchable project workspace. The feedback from five channels ends up in one place.
If you just need comments on Figma files: Figma. Already there.
If stakeholders prefer talking: Loom for the recording. Fabric for the recording that's also transcribed, searchable, and connected to the project.
If clients need to comment on a live website: Pastel (simplest, free) or Ruttl (CSS editing, multi-format).
If you need structured approval workflows: Filestage. Multi-stage, multi-reviewer, audit trail.
If feedback keeps getting lost: That's the Fabric problem. Feedback gets lost because it's scattered across tools. Centralise it alongside the project, make it searchable, and it stops getting lost.
Why design feedback gets lost
Feedback doesn't get lost because the tools are bad. It gets lost because each tool captures one channel and ignores the rest.
Figma captures comments on the design. It doesn't capture the email the client sent or the verbal direction from the call. Loom captures the video walkthrough. It doesn't connect to the annotations on the design or the tasks that result from the feedback. Pastel captures website comments. It doesn't connect to the brief or the moodboard.
Each tool works. None of them talk to each other. The designer becomes the integration layer, manually collecting feedback from five sources and reconciling it in their head. That's expensive, error-prone, and frustrating.
Fabric centralises the feedback. Annotations on the work. Recorded calls with transcription. Saved messages via quick capture. All in one project folder. All searchable. All understood by the AI. The designer stops being the integration layer. The workspace does it.
FAQs
Which is free? Figma (viewers comment for free). Pastel (generous free plan). Fabric (generous free plan). Loom (free with limits). Ruttl (free with limits).
Which captures verbal feedback? Loom (video recording with transcription). Fabric (meeting recording with transcription, searchable to the timestamp, connected to the project). Figma, Pastel, Ruttl, and Filestage don't record calls.
Which connects feedback to the brief and references? Only Fabric. Every other tool captures feedback in isolation. In Fabric, the feedback, the brief, the moodboard, the recording, and the tasks are all in the same project.
Can I search across past design feedback? In Fabric, yes. Semantic search across annotations, transcripts, notes, and files. "What did the client say about the colour palette on the last project?" returns results from annotations and recorded calls. In every other tool, you'd need to remember which tool, which project, and which file.
Which is best for agencies? Fabric for centralising all client feedback alongside the project. Filestage for formal multi-stage approvals. Pastel for quick website feedback from clients. Most agencies need a combination, and Fabric reduces the number of tools by handling annotations, recording, and project context in one place.
Do I still need Figma comments if I use Fabric? For quick in-tool feedback during active design work, Figma comments are faster. For everything around the Figma file (verbal feedback, email feedback, brief, references, tasks, client sharing with analytics), Fabric handles it. Most design teams use both: Figma for in-tool comments, Fabric for the project.
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